From marketing to image, to branding Essay

Introduction My presentation is based on branding as a business tool for marketing. The presentation will provide the concept of brand based on the strategies, importance, and influence of branding and to the consumers and towards the end provide a case study of McDonald’s Company for the case study of branding. Firstly, Hill (2002, p. 79) defined brand as a symbol or a name that businesses use in order to identify their products and use them to separate from the competitors. He further argues that brand development forms a foundational piece of the business marketing communication industries cannot do without. Reasonably, speaking, there are numerous brand types that may either represent a corporate or personal brand. We must note that in the current globalization and technology driven world, branding has become increasingly significant than over the previous decades. My research on business branding features the collection of science and psychology to form a premise mark as opposed to a trademark. The brands of the business convey the information of credibility, uniform quality, and experience of the business. Brands have life cycles, valuable and outlive the products. Today, numerous companies invest the value of the business in their brand and it has appeared in their balance sheet. The world has become online and numerous markets are growing across nations that have seen the consumers use brands in their purchases. The importance of brands is, therefore; Assisting in the identification of the business. The business that uses branding can clearly be seen, quickly identify and sought after-products. Branding allows time and energy saving through practicality through loyalty and identical purchasing. The customer is guaranteed of finding the same quality irrespective of time and place of buying the product Branding provides common self-image that is presentable to others It allows for satisfaction brought through intimacy and familiarity with the brand that the consumers have using for years. Branding provides ethical standards in business due to satisfaction linked to the responsible brand behavior in its societal relationships. Branding Strategy This refers that firms mix and match the name of their brand and the products they offer. The degree of synergy between the product brand and the corporate brand depends on the architecture of the brand (Hill 2002, p. 124). I found the following brand strategies as identified by scholars; Corporate and individual branding House of brand and brand house, including sub-brands and endorsed brands Weak endorsement, no endorsement, strong endorsement, and medium endorsement. Delineated three types of brand strategy, continuum monolithic strategy, branded strategy, and endorsed brand strategy. Endorsement brand strategy, token endorsement, and weak endorsement. Influence of Branding to Consumers and Business The legally protected brands are significantly important in the modern marketing. Branding has several influences on the business and the customers. Firstly, branding brings psychological effect that affect the consumers by urging them to choose a specific product over the other based on perception rather than hard facts. I read from the work of Hill (2002, p. 143) that indicated that brands can automatically activate the goals of purchase in individuals without conscious or awareness intent. Likewise, Hill (2002, p. 143) further writes that brands offer promise of performance by the business by assuring the customers of the quality, safety, and other ethical obligations of the product. Further, it is indicated that the socio-culturally based brands present the role of brands through research. Brand satisfaction is a good reason for a customer to choose a specific product over the other. Case Study of McDonald’s Branding Success The case study I used was a well-known industry across the globe. With the globalization era, currently; it is easier for brands to show their presence globally in various cultures. Reading from Hill (2002), business operation in a foreign cultural atmosphere comes with changes in the strategies of the business, advertising, functioning and branding campaign. A case study of the McDonald’s different marketing strategies can best exemplify the global marketing strategy. The company originated in the U.S. in 1940 as a street restaurant and currently serves in 199 countries across the globe. According to Kulkarni, Lassar, Sridhar and Venkitachalam (2009, p. 12) the company’s brand is supported by a highly successful brand campaigns.   In each of all the branding campaigns of the McDonald’s Company, it has prioritized on social values of the target audience that has made functioning as a resilient possible. The comparison of the branding campaign in two completely economically and culturally diverse countries, India and Australia, shows the company’s effective resilience. My investigations reveal that the company ventured in India in 1996 and in Australia in 1971, but there exists a considerable gap in chronology. It is understood that the company adopted the dissimilar marketing strategies using similar brand values that were quality, service, cleanliness and value (QSC & V). Using this strategy, the company excelled in both the markets in a way that the societies never thought that it was an American brand. The reasons for brand success of the case study company were, perhaps, numerous (Encyclopedia of global brands 2013, p. 677). However, excellent market research tops the list. The ever-growing process of market research has assisted the marketers to analyze the environment of marketing and define the marketing strategies and product-market fit. Through market research, Light, Kiddon, Till, Heckler, Mathews, Wacker, Brunner, Emery and Hall, (2012, p. 67), writes the company realized the obligation to involve in the local culture. Social marketing, according to McDonald’s (2013, p. 221) assisted the company develop the socially accepted product and satisfies the customer needs better than that of the competitors. Currently, the company runs 780 outlets in Australia and 300 outlets in India. Therefore, the best achievement of the company is through its branding that successfully transformed itself into the local image and fulfilled the brand promises. The people believed in QSC & V that was fulfilled and the TV campaigns often focused on customer relationships. References Encyclopedia of Global Brands. (2013). vol. 2, K-Z,  Ã‚   2nd edn, St. James Press, pp. 675-680 Hill, C. W. L. (2002). International business competing in the global marketplace. New York, McGraw-Hill Irwin. KonecÃŒÅ'Nik Ruzzier, M., & Ruzzier, M. (2007). From marketing to image, to branding. IV Seminari Internacional D’InnovacioÃŒ  I Turisme â€Å"Turisme & Branding: La Clau Per Al Desenvolupament TuriÃŒ stic†, Palma De Mallorca, 26, 27 I 28 Setembre 2007. Kulkarni, S, Lassar W, Sridhar C & Venkitachalam A. (2009). McDonald‟s OngoingMarketing Challenges and Social Perception in India‟, Online Journal of International  Case Analysis, vol. 1, Issue 2, last viewed 23 Sept 2013,  http://ojica.fiu.edu/index.php/ojica_journal/article/view/19/18  11. Light, L., Kiddon, J., Till, B., Heckler, D., Mathews, R., Wacker, W., Brunner, R., Emery, S., & Hall, R. (2012). Branding strategies for success. [Upper Saddle River, NJ], FT Press. http://proquest.safaribooksonline.com/?fpi=9780133039030.

Underground and Sublime: How the Subterranean Context of a City Embodies a Unique Spatial Experience

Underground and sublime â€Å"The high gained from such subterraneous geographic expedition is so bally intense, there’s no demand for a goblet in this wonderland. Unequalled by anything on the surface degree, the bowls of the metropolis are a sight behold.† ( Graphotism, 1999 ) Modern infinite, in context of the metropolis and the experience of a metropolis inhabitant, has been reduced to a generalised position that can be described as ‘verticality’ . Gaston Bachelard ( 1969 ) presents his theory on verticalness through the mutual opposition of the basement and the loft, which in bend brings unequivocal penetrations into the really different phenomenological waies the imaginativeness perceives ; the House in our eyes is a concentrated building, constructed with upward impulse. It becomes an independent volume which provides us with a psychologically concrete nature. But within the house, infinite is opposed by the reason of the Attic and the unreason of the basement. If the House serves as a metaphor for a City, the rules are the same in that the Attic is representative of the rational attack taken to urban spacial design. Henri Lefebvre remarks in his book The Production of Space, â€Å"Verticality, and the independency of volumes with regard to the original land and it’s distinctive features, are, exactly, produced† . Equally long as we adhere to Verticality being the cardinal axis of the urban environment, our eyes lift above the immediate specificity of district on which it is built, ensuing in a homogeneous built environment, therefore an abstraction of world. The basement on the other manus, in the instance ‘The Underground’ , is perceived as a lost dimension, one which is defined by abstraction, but Bachelard points out that the phenomenology of populating a ‘cellar’ infinite places the dweller in a harmonious province with subterraneous forces and the unreason of digging. The position of a metropolis inhabitant on their immediate environment, one time populating an belowground infinite, is returned and further deepened, to the point that the imaginativeness is limitless within the foremost ‘dark entity’ . The essay will research what, why and how the subterraneous context of a metropolis embodies a alone spacial experience through an question into the Sublime. The relation of Sublime theory to civic substructure embedded in the metropolis resistance will supply the evidences to oppugn whether the thoughts of the Sublime are relevant, particularly in the instance of infinite designed without architectural theoretical purposes. Can infinite be more strictly empyreal if it isn’t deliberately designed to be empyreal? What â€Å"Whatever is fitted in any kind to excite the thoughts of hurting, and danger, that is to state, whatever is in any kind awful, or is familiar about awful objects or operates in a mode correspondent to terror is a beginning of the sublime ; that is, it is productive of the strongest emotion the head is capable of feeling.† ( Burke, 1990 ) Bachelard ( 1969 ) uses a short narration to explicate his theory on how belowground infinite ab initio induces a sense of fright in the topic provided by C G Jung in his book Modern Man in hunt of a Soul. â€Å" Here the witting Acts of the Apostless like a adult male who, hearing a leery noise in the basement, hastes to the Attic and, happening no burglars at that place decides, accordingly, that the noise was pure imaginativeness. In world, this prudent adult male did non make bold venture into the cellar.† The Underground is depicted as the more awful in the comparing of elevated infinite and subterraneous infinite due to the degrees of witting idea used to apologize fright. In which, brings us to a cardinal trait of the Sublime. Fear is an apprehensiveness of hurting or decease, therefore rendering the organic structure nullified of its powers of moving and concluding when subjected enter the resistance. ( Burke, 1990 ) Yet this poses a paradox when we consider different scenarios that involve the rite of come ining an belowground infinite. In some occasions, for case during wartime, adult male seeks the protection of the resistance to avoid hurting or decease. The sand trap outlook takes a figure of distinguishable signifiers, from which it is deserving noticing on their deficiency of basic design considerations including comfort, airing and visible radiation. This natural disposition towards subterranean brooding roots from the earliest signifier of shelter for adult male, the cave, and yet even now the design of belowground sand traps isn’t clearly different from a of course happening cave, proposing that we besides portion a sense of security alongside fright. There is besides the passion of wonder, even though it is the simplest of our passions, which can overmaster our frights and coerce us to follow the way to find. â€Å"When danger or strivings press excessively early, they are incapable of giving any delectation, and are merely awful ; but at certain distances, and with certain alterations, they may be, and they are delightful† . ( Burke, 1990 ) In kernel, it is the thoughts of hurting that are much more powerful than pleasance, therefore the thoughts of the empyreal emerge through awful experience, but necessarily our brushs result in pleasance. The journey undertaken by human existences with the wonder to dig deep into the unknown, the stairss taken to make a finish, particularly into deepnesss of the belowground apart from any above land spacial experience as the topic is confined from all about. A longing for the safety of the surface indicates feelings of anxiousness and claustrophobia, which could hold desperate effects, but it is precisely this fright that accordingly produces the extreme highs which will ever be attractive to the topic. ( Carlyle, 2000 ) Why â€Å"Adjusting to the extremes of silence and deafening noise, bright corridors and flip black stairwells and basically developing an confidant cognition of a labyrinthine system in which were one time ignored [ go ] gaps to underground frontiers.† ( Carlyle, 2000 ) The rite of traveling belowground entirely is empyreal ; as we descend into darkness our senses are aroused, awakened and heightened. Our attending to minute inside informations is increased within a confined infinite, like the sound of a rat scurrying along the tracks of the London Underground ; the physical boundaries are existent, seting the senses under unbelievable emphasis, go forthing the imaginativeness to widen into the overpowering darkness bring oning a strong sense of fright over normally undistinguished events. †When we know the full extent of any danger, when we accustom our eyes to it, a great trade of the apprehensiveness vanishes.† ( Burke, 1990 ) These all being corollaries of our human nature, we are nonvoluntary to these effects which in all facets are linked to Sublime Theory. Edmund Burke in his book A Philosophic Enquiry into the Beginning of our Ideas on the Sublime and the Beautiful, the distinctive features of the sublime are set out in parts and subdivision clear uping the theory of our passions and their genuine sourced. In relation to architecture, he supplies concise direction and review of the nature of empyreal infinite, but it is the direct personal experience and feelings he describes, the beginning of the sublime, which I endeavor to compare with the phenomenology of Underground infinite. â€Å"Stepping outside our prearranged traffic forms and established finishs, we find a metropolis laced with liminality, with border districts cutting across its bosom and making into its sky. We find a 1000 disappearing points, each unique, each alive, each pregnant with wealths and admirations and time.† ( Cook, 2009 ) Modernity has brought a huge clandestine underworld into metropolis degrees, cluttered with wrestling conveyance tunnels, telecommunication lines, the mail rail, sand traps and vaults. All of which are excavated from the Earth, falling into darkness, off from any beginning of natural visible radiation, which incurs that all light is unnaturally substituted. Shadows engulf infinite, making these disappearing points that Michael Cook, an urban adventurer who runs the website Vanishing Point, talks about in Geoff Manaugh’s The BLDG BLOG Book. The vanishing point besides refers to a point of eternity, which in Sublime footings refers to a delicious horror. Upon looking down a conveyance tunnel, in belowground civic architecture, there is no light lighting the terminal, there is merely darkness, which presents the pheonomenon of eternity, therefore our imaginativeness is free to widen to our panic, or pleasance. Ideas are able to reiterate in our head about boundlessly, like  "if you hold up a consecutive pole, with your oculus to one terminal, it will look extended to a length about incredible.† ( Burke, 1990 ) So even though the existent dimensions of an belowground tunnel make a sense of claustrophobia, they besides comprehend enormousness in the head of the object, non merely through the semblance of eternity but besides the cognition of the labyrinthine system that they inhabit. At this point, the entryway and the flight seem inexplicable, but the consequence of eternity on the imaginativeness switches hurting to pleasance. Greatness of the dimension has a powerful impact on the sublime, particularly in consideration to architecture. But it can be perceived in many ways, much of them opposing. For illustration Norberg-Schulz in his book Genius Loci describes â€Å"The Mountain, therefore, belongs to the Earth, but it rises toward the sky. It is ‘high’ , it is close to heaven† , and the cosmic relation it has in connexion Eden and Earth, connoting that the monumental graduated table of a mountain making out to the Eden is genuinely empyreal. On the other terminal of the spectrum, Burke explains the degree of minuteness’ mentioning to such things as the ‘infinite divisibility of matter’ . We are every bit confounded by smallness as enormousness. Although in footings of belowground infinite, illustriousness of dimension has its most dramatic consequence through alternate significances. Vastness of extent, in footings of length, tallness and deepness in peculiar, exaggerate perceptual experiences of the sheer measure of such infinites, even though we can non see them, which has a profound consequence on the head. Once we explore them for ourselves our civic agreeableness map are made tangible, and we know that, â€Å"Every clip we turn on the pat, draw the concatenation, pick up the telephone, there is an belowground motion ; a gurgle of H2O, an impulse along a wire.† ( Trench & A ; Hillman, 1985 ) As the beds are peeled away the venas of the metropolis are revealed, seting the belowground kingdom on a graduated table similar to the starry heavens in its impressiveness. ‘The great profuseness of things which are splendid’ , creates the widespread vision of the sublime. ( Burke, 1990 ) The most surpassing property to Underground infinite is darkness. Darkness being the most productive of the sublime, and the Underground being unable to tackle the power of the Sun, it descends into a fearful province overwhelmed by darkness. The theory of the empyreal stresses the importance that when you enter a edifice, to do objects most dramatic, they should be every bit different as possible to the object we have been most familiar with, which implies that our ocular variety meats must be put under the most stress to heighten our perceptual experiences of the sublime. ( Burke, 1990 ) This can be farther assisted by the nature of shadows which bring a degree of obscureness into drama. Burke uses characters of fright in human existences ; â€Å"how greatly dark adds to our apprehension, in all instances of danger, and how much the impressions of shades and hobs, of which none can organize clear thoughts, affect heads, which gave recognition to the popular narratives refering such kinds of beings.† Shadows reinstate the feeling of presence, but in a confined infinite lucidity is scarce and they become abstracted in the oculus of the topic, instantly striking panic in their bosom. ( Burke, 1990 ) Other than this type of visible radiation that may make a sublime atmosphere, the antonym of darkness, that is light that obliterates all objects through its pure appendage, will hold the same consequence as complete darkness. An illustration of this is a bolt of Lightning. It moves with such quickness and brightness, that our senses are overcome. Therefore, upon come ining a infinite a speedy passage from visible radiation to darkness or frailty versa, recreates this consequence in an atmospheric environment. ( Burke, 1990 ) Apart from the effects visible radiation has on the oculus of the topic, it is the combination of vision and sound which achieves the highest grade of the sublime, and is relevant to the design of tunnels. A tunnel is constructed by uninterrupted repeat which sight perceives as one point multiplied to eternity. â€Å"The oculus vibrating in all its parts must near near to the nature of what causes hurting, and accordingly must bring forth an thought of the sublime.† This is besides relevant to the sound of the Underground. Within the confines of all environing solid stuff walls, sound reverberates around the infinite, garnering impulse and arrives at the topic with inordinate volume, which has the ability to overmaster the psyche, suspending it in action and to make full it with panic. ( Burke, 1990 ) How â€Å"The tree drawn on the land by their shadows made the most profound feeling on me. This image grew in my imaginativeness. I so saw everything that was the most drab in nature. What did I see? The mass if objects detached in black against a visible radiation of utmost pallor.† ( Vidler, 1992 ) Modern architecture, particularly in the attack to belowground architecture, has often attempted to free itself of the threatening darkness which is so imperative to the theory of the sublime and voluminous in the nature of belowground infinite. This is due to a modernist theory led by Le Corbusier in the 20th century, which takes a stance on urban design as a corporate. Dark seemed to be a parasite to architecture and it was thought that transparence would â€Å"eradicate the sphere of myth, intuition, dictatorship and above all irrationality.† Architects concentrated on opening up metropoliss to circulation, visible radiation and air, labeling the profession as the ‘light-bringers’ when it came to planing belowground infinite in peculiar. ( Vidler, 1992 ) A specific illustration of this modernist theory being apparent in current architectural pattern is the Canary Wharf London Underground Station by Foster+Partners. Which I will compare with another modern-day resistance station, the Westminster Extension by Michael Hopkins to underground infinite taken with mention to sublimate theory. Canary Wharf London Underground Station is by far the largest station to be built in the recent Jubilee Line Extension act due to the context it uses, that being the former West India dock, therefore it benefits from the handiness of infinite. The sheer size of the infinite advocates illustriousness of dimension, yet its horizontal proportions don’t comply with empyreal theory. The edifice boasts its length bing to the tallness of the Canary Wharf Tower to Burke ( 1990 ) â€Å"an hundred paces of even land will ne'er work such an consequence as a tower an 100s paces tall.† Although the uniformity to plan, with equal proportions and design based on insistent entities, enhances the subject’s experience of enormousness within infinite. It besides shows similarities with the architecture of Gothic Cathedrals in that the technology on show is evocative of the winging buttress. In the survey of visible radiation and design inside informations, the station doesn’t seem to encompass any facets of natural belowground infinite by throw outing darkness from every cranny in the design. First of wholly, the chief focal point comprises of 3 swelling glass canopies whose premier map is to pull daylight deep into the infinite. But the dimensions of the infinite prevent these from holding a important consequence all twenty-four hours long, therefore the acceptance of bright unreal lighting reduces any transitional effects between the exterior and interior to about nil. In comparing, the station at Westminster begins with a significant descent into the deepnesss of the resistance, which has a ritualistic journey reminiscent of falling into a immense cavern. The difference here is in the dimensions of the infinite which is of verticalness, about falling off from street degree, past the subterraneous substructure, into the shadows of the underworld. This is augmented by the honestness of its building which contributes to the dramatic ambiance through sheer hardiness of technology. The unreal lighting used has been smartly situated in order to move functionally and atmospherically. The visible radiations act like a beacon that directs riders out of the station, as if they are returning to the daytime of street degree, but they besides create an astonishing atmosphere by projecting infinite consists of criss-crossing stations and beams between the falling shafts, which catch the visible radiation in apposition, which besides conflicts with the framing o f a bird-eye position on the station floor. Percepts of the infinite are improbably phenomenological, prosecuting the topic with the architecture and successfully switching the position from street degree to the resistance. In my sentiment the rules in which Michael Hopkins Architects have based their architecture upon, to a great extent implement the theories of the sublime into a rationalized design tantrum to function as a functional infinite, but besides an improbably atmospheric experience for the topic. On the contrary, Foster+ Partners’ attack to belowground infinite tantrums in with the to the full rational attack of modernist theory, which alternatively of tackling the qualities of visible radiation and rites that go in tandem with the experience of the resistance, transparence has claimed its triumph. Thereby, through an extended concurrence between empyreal theory and belowground infinite, in peculiar the civic architecture of metropolis degrees, many differentiations have been made that nexus empyreal theory to infinites that we have discussed, doing it enormously relevant. What distinguishes the infinites I have talked about from Architecture is its irrational nature in the fact that Earth is excavated to make a functional infinite. There is no seeable form to take into history when noticing on aesthetics of belowground infinite as one is surrounded by Earth. But it is exactly this that makes the irrational infinite of resistance more strictly empyreal than Architecture that tries to animate what irrational infinite has. Even though Westminster station applies much detailing with purpose to work empyreal traits, it will ne'er transgress the threshold, due merely to the fact that the rational procedure designers apply to plan, retreats from organic idea. The design of civic comf ortss is apparently free from rational idea because there is no demand to take the human experience into consideration. Therefore, it may stand as its ain separate entity, suspended in the resistance, beautiful because it has been designed to be beautiful.

Quaid E Azam- an Architect of Pakistan

Submitted to: Sir Superman Submitted by: James Bond Degree ‘34’ Syndicate ‘CIA’ Date: 21-03-2013 CONTENTS Chapter 1 * Background * Quaid’s early life * Education Chapter 2 * Politics * Membership of Congress * Hindu-Muslim Unity * Devotion to Muslim League * Leadership of Muslims Chapter 3 * Thought of Separate Homeland * Pakistan Resolution * Gandhi-Quaid meetings * Views about Quaid Chapter 4 * Defending Policy of Quaid Chapter 5 * Formation of Federal Cabinet * Constitutional Problems * Establishment of Capital * Provincial Government Establishment of Administrative Headquarters * Foreign Affairs * Education Policy CONCLUSION BIBLIOGRAPHY REFERENCES 1) Syed Shamsul Hassan ed. , Correspondence of Quaid-i-Azam M. A. Jinnahand other papers, Shamsul Hassan collection, Organizational Matters, Vol. I (1936-1947) 2) Akbar S. Ahmed, Jinnah, Pakistan and Islamic Identity, (Karachi: Oxford University press, 1997) 3) Prof. Khurshid Ahmed, Islamic Ideology (Ka rachi: Karachi university,2002). 4) Quaid’s speech at university stadium Lahore, 30 october 1947 5) Syed Hussain Imam â€Å"Sterling qualities of Quaid†. ) Ahmad Khan Yusufi, Speeches, statements and messages of Quaid-e-Azam. 7) Rajmohan Gandhi, Eight Lives: A Study of the Hindu-Muslim Encounter (Albany, NY: State University of New York Press, 1986) 8) Wikipedia the free Encyclopedia. 9) www. national heritage . government. pk 10) â€Å"Quaid-i-Azam Muhammad Ali Jinnah†. Government of Pakistan Website. 11) â€Å"Quaid-e-As is Mohammad Ali Jinnah†. The Jinnah Society. 12) â€Å"Jinnah: South Asia's greatest ever leader†. 13) BBC's Poll for South Asia's greatest ever leader. 14) â€Å"The Father of Pakistan†.The Most Influential Asians of the Century by TIME. 15) â€Å"Muhammad Ali Jinnah (1876–1948)†. Story of Pakistan. 16) â€Å"Jinnah's speech to the Constituent Assembly of Pakistan†. 11 August 1947. 17) â€Å"Jinnah's Thought at a Glance†. Yes Pakistan. com. 18) â€Å"Mohammed Ali Jinnah (1876–1948)†. Harappa. com. 19) â€Å"Pictures of Quaid (Album)†. Urdu Point. 20) â€Å"South Asia's Clarence Darrow†. Chow. 21) â€Å"I Remember Jinnah†. Daily Dawn (newspaper). 22) â€Å"1947 – August†. Chronicles Of Pakistan ACKNOWLEDGE This research paper is dedicated to all those martyres who worked the reation of a separate home land for Muslims. They helped Quaid-e-As am in this great mission and gave sacrifices for our independence . They face many problems and hardships for the independence of Muslims in the subcontinent. I would like to thank James Bond for assigning this topic to me. It was truly an enlightening experience for me to do research on this topic. I would also like to thank my respected teacher Iron Man for guiding me and providing me with more than enough knowledge on this topic.The research was mainly done using the help of computers and internet therefore the bibliography section may look a little empty at first. But once one gets to visit these internet sites he is marveled by the amount of data provided on the respective topic. So hats off to all those people who are spending their precious time to run these enlightening websites. Without these the worth of internet would be much less in the context of knowledge. The main objective of this research paper is to highlights the efforts of the Quaid-e-As am Muhammad Ali Jinnah in the creation of Pakistan.His role in the formation of Pakistan and in the initial administration of Pakistan after independence because he handled all the problems of Pakistan when there were only few people who knew about administrative problems. ————————————————- INTRODUCTION Quaid-e-As am as an architect of Pakistan Some revisionist people criticize Pakistan and few even go so far as to question the integrity of Quaid-e-As am in demanding a separate homeland for the Muslims of Hindustan.This modern disease has even spread to those who live in the West but have Pakistani roots. It is however interesting that all these critical people studied in Pakistani schools, travelled on Pakistani passports and have families in that country. Painting a realistic image of Pakistan in our young people's minds is the only way they can hope to have a sense of belonging to the country and the elderly generation has a duty to provide a great deal in helping such parents and families living abroad whose roots are still fastened firmly with this land. Coming back to he topic, it is very difficult to add something new or something that is not known about him. Yet the paradox is that the younger generation has to be reminded of his contribution to the history of Muslims of the Subcontinent What I want to share with you about Quaid, is not only the information from history b ooks, magazines and films, but also what was told to me by my father and those who saw the Quaid, worked for the cause of Pakistan and saw the creation of Pakistan. Pakistan’s story is so much linked with the life of the Quaid –e-As am that one cannot be told without the other.So who was this great man, who with the help of his type writer and an adoring sister created the largest country for Muslims in the world in a span of few years. In his biography of titled â€Å"Jinnah of Pakistan†, the American historian, Stanley Wilbert, makes the following observation that so accurately describes the legacy of Quaid and his footprint on history: â€Å"Few individuals significantly alter the course of history. Fewer still modify the map of the world. Hardly anyone can be credited with creating a nation-state. Muhammad Ali Jinnah did all three. During his lifetime, he brought the wisdom to walk in the path of honor, the courage to follow his convictions, and an abiding compassion for others. He enriched us all by the nobility of his spirit. ————————————————- ————————————————- CHAP # 1 Quaid’s Early life Background According to Sarojini Naidu, a famous Congress politician, close friend and follower of Gandhi but also author of Quaid’s first biography, Quaid’s ancestors were Hindu Rajput who converted to Islam.Jinnah's family belonged to the Ismailia Kahoka branch of Shi'a Islam. Early Education He studied at several schools at the Sind Madras a-tool-Islam in Karachi; briefly at the Goal Das Ten Primary School in Bombay; and finally at the Christian Missionary Society High School in Karachi, where, at age sixteen, he passed the matriculation examination other University of Bombay. Higher Education in England In 1892, at the age of only 16, he sailed to England to study and in 3 years, at age 19, he became the youngest Indian to be called to the bar in England.During his student years in England, Jinnah came under the influence of 19th-century British liberalism, and his education included exposure to the idea of the democratic nation and progressive politics. But later as an Indian intellectual and political authority, Jinnah would find his commitment to the Western ideal of the nation-state and the reality of Indian society of many religions, cultures and ethnic groups difficult to reconcile during his later political career. In 1896 he returned to India and settled in Bombay. He built a House in Malabar Hill, later known as Jinnah House. HeBecame a successful lawyer, gaining particular fame For his skilled handling. His reputation as a skilled lawyer Prompted Indian leader Bal Gangadhar Tikal to hire him as defense counsel for his sedition trial in 1905. Quaid argued that it was not s edition for an Indian to demand freedom and self-government in his own country. ————————————————- ————————————————- ————————————————- ————————————————- ————————————————- ————————————————- ———————————————— — ———————————————- ————————————————- ————————————————- ————————————————- ————————————————- ————————————————- ————————————————- CHAP # 2 Introduction to Politics Membership of Congress Soon after his return to India, he joi ned the Indian National Congress, which was the largest political organization in India.Like most of the Congress at the time, Jinnah did not favor outright independence, considering British influences on education, law, culture and industry as beneficial to India. Quaid had initially avoided joining the All India Muslim League, founded in 1906 because he regarded it as too religiously oriented. However he decided to provide leadership to the Muslim minority. Hindu-Muslim Unity ; Joining Muslim League His efforts to work for all Indians was so much respected that he was called; Ambassador of Hindu-Muslim Unity. Eventually, he joined the Muslim League in 1913 and became the President at the 1916 session in Luck now.Jinnah was the architect of the 1916 Luck now Pact between the Congress and the League, bringing them together on most issues regarding self-government and presenting a united front to the British. Jinnah broke with the Congress in 1920 when the Congress leader, Mohandas G andhi, launched a law violating Non-Cooperation Movement against the British, which a temperamentally law abiding barrister Jinnah disapproved of. One Western journalist asked Quaid, why he never went to jail while all Congress leaders like Gandhi, Nehru, Patel and Baldev Singh have been in many times in prison.Quaid replies: â€Å"I am a parliamentarian. Prison is for criminals†. In 1924 Quaid, officially reorganized the Muslim League and Devoted the next seven years attempting to bring about Unity among various ranks of Muslims and to develop Rational formula to effect a Hindu Muslim settlement, Which he considered the pre-condition for Indian freedom. This task was very difficult and was frustrated in the start. Balder Singh â€Å"He once remarked that every time, I put my hand in the pocket, I find forged coins, refereeing to disunity and internal fight among Muslim leaders†.Even if he was working tirelessly to unite Muslims in Hindustan, he attended several unity conferences between Congress and Muslim league. He wrote the â€Å"Delhi Muslim Proposals in 1927†, pleaded for the incorporation of the basic Muslim demands in the Nehru report, and formulated the â€Å"Fourteen Points† Furthermore, in 1927, Quaid entered negotiations with Muslim and Hindu leaders on the issue of a future constitution, during the struggle against the all-British Simon Commission. The Muslim League wanted separate electorates while the Nehru Report favored joint electorates.Quaid personally opposed separate electorates, but accepted the decision of his party. He then drafted compromises and put forth demands that he thought would satisfy both. These became known as the 14 points of Mr. Jinnah. However, they were rejected by the Congress and other political parties. The British government called 2 Round Table Conferences in London to let Hindustani leaders to work out their differences, but talks failed. Quaid was so disillusioned by the breakdown of ta lks, that in 1931 he relocated to London in order to practice in the Privy Council Bar. Devotion to Muslim LeagueThat was a dark time for Muslims in India. But luckily, prominent Muslim leaders like Allama Iqbal, the Aga Khan and Chaudhary Rah mat Ali made efforts to convince Quaid to return from London to India and take charge of a now-reunited Muslim League. In 1934 Quaid returned and began to re-organize the party, being closely assisted by Liquate Ali Khan, who would act as his right-hand man. In the 1937 elections to the Central Legislative Assembly, the League emerged as a competent party, capturing a significant number of seats under the Muslim electorate, but lost in the Muslim-majority Punjab, Sind and the North-West Frontier Province.After the election success, Quaid offered an alliance with the Congress – both bodies would face the British together, but the Congress had to share power, accept separate electorates and the League as the representative of India's Musl ims. That was a proof of Quaid was willing to go a long way to have an independent united Hindustan where Hindus and Muslims would be equal partners. The latter two terms were unacceptable to the Congress, which had its own national Muslim leaders and membership and adhered to One India.Even as Quaid held talks with Congress president Rajendra Prasad, Congress leaders suspected that Quaid would use his position as a lever for exaggerated demands and obstruct government, and demanded that the League merge with the Congress. The talks failed, and while Quaid declared the resignation of all legislators from provincial and central offices in 1938 as a â€Å"Day of Deliverance† from Hindu domination, some historians assert that he remained hopeful for an agreement. But it was becoming clearer to Quaid and his associates that may be Congress was interested in such solution.Gandhi often said to Quaid; â€Å"Let the British leave. Afterward, we can figure out a solution. † In one of his famous letters, Quaid asked Gandhi to be more precise as to how the power would be distributed. Gandhi replied; â€Å"My dear Jinnah, I cannot answer your questions because my inner light is not working†. Quaid wrote back; †To hell with your inner light. Why do not you admit that you have no answer to what I am asking†? ————————————————- CHAP # 3 The Idea of Pakistan By the way, a wish for a separate homeland for Muslims of Hindustan was in the air for some time.In a speech to the Muslim League in 1930, Llama Irbil raised the idea of an independent state for Muslims in â€Å"Northwest India†. Chaudhary Rah mat Ali published a pamphlet in 1933 advocating a state called â€Å"Pakistan†. Thought of Separate Homeland Following the failure to work with the Congress, Quaid, who had embraced separate electorates and the exclusive right of the Muslim League to represent Muslims, was converted to the idea that Muslims needed a separate state to protect their rights. He came to believe that Muslims and Hindus were distinct nations, with unbridgeable differences—a view later known as â€Å"the Two Nation Theory†.Quaid declared that a united India would lead to the marginalization of Muslims, and eventually civil war between Hindus and Muslims. This change of view may have occurred through his correspondence with Allama Iqbal, who was close to him. Pakistan resolution In the session in Lahore in 1940, the Pakistan resolution was adopted as the main goal of the Muslim League. The resolution was rejected outright by the Congress, and criticized by many Muslim leaders like Maulana Abu Kalama Azad, Khan Abdul Gaffer Khan, Side Abdul Al Muddy and the Jamaal-e-Islamic.On 26 July 1943, Quaid was stabbed and wounded by a member of the extremist Chasers in an attempted assassination. During the mission of British minister Stafford Cripps, Jinnah demanded parity between the number of Congress and League ministers, the League's exclusive right to appoint Muslims and a right for Muslim-majority provinces to secede, leading to the breakdown of talks. When it became clear to both British and Congress party that Quaid and Muslim League would not budge from its demand, they made a common front against him. Gandhi-Quaid meetingsIn 1944 Gandhi held talks fourteen times with Quaid in Bombay, about a united front— while talks failed, Gandhi's overtures to Jinnah increased as a last ditch effort to avoid the partition of Hindustan. But League was becoming very representative of all Muslims. The League's influence increased in the Punjab after the death of Unionist leader Sikandar Hayat Khan in 1942. In the 1946 elections for the Constituent Assembly of India, the Congress won most of the elected seats, while the League won a large majority of Muslim electorate seats. Interim Government portfolios were announced on 25 October 1946.Muslim Leaguers were sworn in on 26 October 1946. The League entered the interim government, but Quaid refrained from accepting office for himself. This was credited as a major victory for Quaid, as the League entered government having rejected both plans, and was allowed to appoint an equal number of ministers despite being the minority party. The coalition was unable to work, resulting in a rising feeling within the Congress that independence of Pakistan was the only way of avoiding political chaos and possible civil war. Different views about QuaidSome revisionist historians like H M Serve and Ayesha Jalap assert that Quaid never wanted partition of India. It was actually the outcome of the Congress leaders being unwilling to share power with the Muslim League. It is asserted that Quaid only used the Pakistan demand as a method to mobilize support to obtain significant political rights for Muslims. Whatever the case may be, looking at the poor s ituation of Indian Muslims today and their second class status, Pakistanis should be grateful that Quaid gave up the idea of a united India after the British departure and insisted that Muslims in Hindustan should have their own homeland.Quaid has gained the admiration of major Indian nationalist politicians like Leal Krishna Advani whose comments praising Jinnah caused uproar in his own Bharatiya Janta Party Jessant Singh likewise praised Jinnah for standing up to the Indian National Congress and the British. Everyone from Mount baton, Gandhi, and Nehru down to ordinary persons, friend and foe all agreed that during his lifetime, he brought the wisdom to walk in the path of honor, the courage to follow his convictions, and an abiding compassion for others. He enriched us all by the nobility of his spirit.In his book â€Å"Verdict on India† (1944), Beverley Nichols, the British author and journalist has a chapter; Dialogue with a Giant. This is about his meeting with Quaid. H e wrote; â€Å"Mr. Jinnah is in a position of unique strategic importance. He can sway the battle this way or that as he chooses. His 100 million Muslims will march to the left, to the right, to the front, to the rear at his bidding and at nobody else’s. If Gandhi goes, there is Nehru or Raj opal or Paten or a dozen others. But if Jinnah goes, who is there? † CHAP # 4 Jinnah's Vision for Pakistan Defending Policy of QuaidIn 1937, Quaid defended his ideology of equality in his speech to the All-India Muslim League in Luck now where he stated, â€Å"Settlement can only be achieved between equals. † He also had a rebuttal to Nehru's statement which argued that the only two parties that mattered in India were the British Raj and INC. † Jinnah stated that the Muslim League was the third and â€Å"equal partner† within Indian politics. Quaid gave a precise definition of the term ‘Pakistan' in 1941 at Lahore in which he stated: â€Å"Some confusion prevails in the minds of some individuals in regard to the use of the word ‘Pakistan'.This word has become synonymous with the Lahore resolution owing to the fact that it is a convenient and compendious method of describing it. Whilst giving an interview to American press representatives in July 1942, when asked by one of the journalists whether the Muslims were a nation or not, Quaid replied: â€Å"We are a nation with our own distinctive culture and civilization, language and literature, art and architecture, names and nomenclature, sense of values and proportion, legal laws and moral codes, customs and calendar, history and traditions, aptitudes and ambitions, in short, we have our own distinctive outlook on life and of life.By all cannons of international law we are a nation. † A controversy has raged in Pakistan about whether Jinnah wanted Pakistan to be a secular state or an Islamic state. His views as expressed in his policy speech on 11 August 1947 said: â€Å" I think we should keep that in front of us as our ideal and you will find that in course of time Hindus would cease to be Hindus and Muslims would cease to be Muslims, not in the religious sense, because that is the personal faith of each individual, but in the political sense as citizens of the State†.Jinnah, 11August 1947 – presiding over the constituent assembly. Quaid wanted a secular state, but with Islamic principles. The reason is that a true Islamic state is not a theocratic state â€Å"Pakistan is not going to be a theocratic State to be ruled by priests with a divine mission. We have many non-Muslims – Hindus, Christians, and Parses – but they are all Pakistanis. They will enjoy the same rights and privileges as any other citizens and will play their rightful part in the affairs of Pakistan†.Broadcast talk to the people of the United States of America on Pakistan recorded February 1948 Inaugurating the assembly on 11 August 1947, Quaid spo ke of an inclusive and pluralist democracy promising equal rights for all citizens regardless of religion, caste or creed. This address is a cause of much debate in Pakistan as, on its basis, many claim that Jinnah wanted a secular state while supporters of Islamic Pakistan assert that this speech is being taken out of context when compared to other speeches by him.On 11 October 1947, in an address to Civil, Naval, Military and Air Force Officers of Pakistan Government, Karachi, he said: â€Å"We should have a State in which we could live and breathe as free men and which we could develop according to our own lights and culture and where principles of Islamic social justice could find free play†. On 21 February 1948, in an address to the officers and men of the 5th Heavy and 6thLight Regiments in Mali, Karachi, he said: â€Å"You have to stand guard over the development and maintenance of Islamic democracy, Islamic social justice and the equality of manhood in your own nativ e soil.With faith, discipline and selfless devotion to duty, there is nothing worthwhile that you cannot achieve†. CHAP # 5 Quaid-e-As am as a Governor General On 14th August 1947, Quaid-e-As am Mohammad Ali Jinnah became the 1st Governor General. He remained Governor General for thirteen months. During this period, he solved many important national issues. Some of them are mentioned as under: Formation of Federal Cabinet As soon as the Quaid-e-As am took an immediate action and nominated members of the Federal Cabinet to run the Government affairs smoothly. Liquate Ali Khan was elected as the Prime Minister.Other members of the cabinet were also nominated. This first cabinet of Pakistan took oath on 15th August 1947. Members of the Cabinet 1. Vardar Abdul Rib Nester (Transports) 2. Raja Ghazanfer Ali Khan (Agriculture) 3. Fazal-ur-Rehman (Education) 4. I. I Chundrigar (Industry) 5. Glulam Mohammad (Finance) 6. Jogander Nath Mandala (Law) 7. Sir Afar Ulla Khan Adjani (Affair) Constitutional Problems The Act of 1935 was amended and enforced in the country as there was no constitution available of the newly born state. Thus this great achievement was done under the administrative leadership of the Quaid-e-As am.Establishment of Capital Karachi was made Capital of Pakistan. Provincial Government Quaid-e-As an elected Chief Minister and Governor. Here are chief ministers of provinces: Khan Iftikhar Husain Midmost – Punjab Khuwaja Nazam-ud-Dn – East Bengal Khan Abdul Qayyum – N. W. F. P Mohammad AyeChurro – Sind Chief Commissioner (British) – Baluchistan Administrative Head Quarters For the administrative reformation, a committee was set up and Chaudhary Mohammad Aye was made the Secretary General. Civil Services were re-organized and Civil Services Academy was constituted. The Secretariat was established.Moreover, Head-quarters for Army, Navy and Air Force were set up. An ammunition factory was also set up. Attention to For eign Affairs Realizing the sensitivity of foreign affairs, Quaid-e-As am paid his utmost attention to the Foreign Policy. He developed healthy relations with the neighboring and developed countries that were the main objective of the Foreign Policy. Membership of UNO After independence, Quaid-e-As am paid immediate attention for acquiring membership of the United Nations Organization (UNO). On 30th September 1947, Pakistan became the member of the UNO. This all, was done under the dynamic leadership of Quaid-e-As am.Implementation of Education Policy Education plays an important role in the development of a country. It improves living standard of a nation and development. Education sector also needed attention at the time of independence. For this purpose, he held the first Educational Conference in 1947. He wished that every citizen of Pakistan should serve his nation with honesty and national spirit. He made nation with honesty and national spirit. He made acquisition of scientifi c and technological education compulsory for the students. Quaid-e-As am did a lot to improve education policy of the country. In the Service of PakistanQuaid-e-As am served his country till his death. Despite his bad health, he kept on going through the important files. He succumbed to deadly disease of consumption. First Cabinet of Pakistan First cabinet of Pakistan was also elected by Quaid-e-As am. He took of it. Liquate Ali Khan was first Prime Minister of Pakistan. CONCLUSION In the conclusion I would like to say that Quaid was great leader and a true Muslim and he was a real architect of Pakistan. He was great leader and he proved it by the creation of Pakistan and he is guiding star for the generation to come and he is role model for generation to come.Limitations First of all I am thankful to Allah Almighty who enabled me to make this assignment. It is wisely said that one feels no pains after he has been successful in doing a work. But I would like to mention some as they are asked. I live in hired hostel where internet is not available. Therefore, I faced many difficulties in gathering data. Moreover, I do not have my own computer so I had to work on my roommate’s computer or on the lab computer. I had much burden of studies of other subjects. So, I could not give as much concentration to this assignment.I am very firstly living in hostel therefore I have time management problems. I also do not possess very vast general knowledge. Bibliography * Syed Shamsul Hassan ed. , Correspondence of Quaid-i-Azam M. A. Jinnahand other papers, Shamsul Hassan collection, Organizational Matters, Vol. I (1936-1947) * Akbar S. Ahmed, Jinnah, Pakistan and Islamic Identity, (Karachi: Oxford University press, 1997) * Ahmad Khan Yusufi, Speeches, statements and messages of Quaid-e-Azam. * BBC's Poll for South Asia's greatest ever leader. * â€Å"1947 – August†. Chronicles Of Pakistan. * â€Å"I Remember Jinnah†. Daily Dawn (newspaper).  "Jinnah's speech to the Constituent Assembly of Pakistan†. 11 August 1947. * â€Å"Jinnah's Thought at a Glance†. Yes Pakistan. com. * â€Å"Jinnah: South Asia's greatest ever leader†. * â€Å"Muhammad Ali Jinnah (1876–1948)†. Story of Pakistan. * â€Å"Mohammed Ali Jinnah (1876–1948)†. Harappa. com. * Prof. Khurshid Ahmed, Islamic Ideology (Karachi: Karachi university,2002). * â€Å"Pictures of Quaid (Album)†. Urdu Point. * Quaid’s speech at university stadium Lahore, 30 october 1947. * â€Å"Quaid-i-Azam Muhammad Ali Jinnah†. Government of Pakistan Website. * â€Å"Quaid-e-As is Mohammad Ali Jinnah†. The Jinnah Society. Rajmohan Gandhi, Eight Lives: A Study of the Hindu-Muslim Encounter (Albany, NY: State University of New York Press, 1986). * Syed Hussain Imam â€Å"Sterling qualities of Quaid†. * â€Å"South Asia's Clarence Darrow†. Chow. * â€Å"The Father of Pakistan†. The Most Inf luential Asians of the Century by TIME. * Wikipedia the free Encyclopedia. * www. national heritage . government. pk ————————————————- ————————————————- THE END†¦ ————————————————- ————————————————- ————————————————-

Research Report Proposal Essay Example | Topics and Well Written Essays - 500 words

Research Report Proposal - Essay Example It will enquire into if there will be some impact on the efficiency and life style of the female faculty staff if they are provided with the massage facility in order to reduce the level of stress in imparting their too heavy pedagogical duties. 3. In what ways does participation in the holistic health alternative practice of therapeutic massage treatments improve the quality of life of female faculty working in the Teacher Education program at this (Name) University The (Name) University female faculty across schools and departments will benefit from knowing if perceived stress is reduced and quality of life improved as a result of participating in a perceived Quality of Life and Stress survey and three massage therapy treatments designed to relax and revitalize the mind, body, and spirit. The information will be used to increase awareness of the stress female faculty encounter in the Teacher Education program. The findings may result in the development of holistic health programs that improve higher education environments. The information will be shared and published with the Massage Therapy Foundation of the American Massage Therapy Association. The population for this study will consist of thirty female faculties working in the Teacher Education program at a (Name) University.

Five Attitudes toward Quality Nursing Care Essay

Five Attitudes toward Quality Nursing Care - Essay Example Nursing profession is a most noble profession of all and apart from various skills it always harps on some traits or attitudes that need to be cultivated to fulfill the cause for which this profession is known. Florence Nightingale was perhaps the first nurse in human history in true sense to possess the traits for which she became popular at that time. She showed to the world that generous nursing attitude can make a lot of difference in the life of the patient. During the Crimean war, she visited military hospital at Turkey along with some women nurses and made terrific changes in the hospital. The mortality rate, which was at 40% when she entered the hospital, came down to just at 2%. That was the first recognition to the nursing profession that became an integral part of the medical treatment as an intimate care taker. Nightingale became a role model for future generations in nursing profession. (Quan, Kathy) Since then medical science has made a lot of progress in terms of facil ities and modern equipments but importance of nurse has never diminished. Attitude of Professionalism: The ICN code of ethics for nursing informs, â€Å"The nurse’s primary professional responsibility is to people requiring nursing care.† ... The process of communicating to the patient and obtaining consent regarding a course of treatment through patient's signature on a form is one of the important requisite as a frontline caretaker and this forms a part of professional attitude for the nurses. The patient’s consent is sacred and must be protected while undertaking any nursing procedure; however, when patient is incompetent for physical or mental handicap, due to age or unconscious state then consent is required from legal guardians in the best interests of patient. (David, Deena 2009) By virtue of nursing profession, they hold patient’s confidential information and nurses use judgment while sharing them. Respecting the confidentiality is one of the professional necessities on part of the nurse to form a bond of trust between patient and nurses. (Hendrick, Judith 2000) Nursing attitudes what is desired and what is not desired at times could be subjective but having heard one real life incident of one of the patient, it can certainly be outlined in more authentic way. The patient belonged to a big town in US where she was born and brought up. She was well aware of nodules in right breast but she assumed that they were merely benign cysts and that will go away after some time and she didn’t pay much attention on it. When she went for her annual well women visit she was asked to go for immediate mammogram and surgical consultation. She listened to the heed and fixed the appointment for a mammogram two weeks later. As she narrated, mammogram checkup was her distasteful experience. â€Å"Do these technicians and nurses really care?† that is what her first experience was. She was alone, unsure, afraid, and a bit confused. Professionals go through all this as per the daily routine and they